Nany Maree
Even people in the trade call cosmetic injectables the 'wild west' of medicine. And business is booming.
Clinic owners say Gen Z is their fastest-growing customer. Global demand rose 44 per cent between 2020 and 2024, and just under one in four Botox patients is 18 to 34. Australia's cosmetic industry was worth $4.1 billion in 2023. AHPRA logged 147 advertising complaints in the second half of last year, and its newer guidelines ban influencer testimonials.
Last month it was fake vials. This month it's the marketing. Same industry, love.
I'm not judging anybody's face. I'm judging the sales pitch. When the selling points are falling prices and social media, who's counting the risks?
Talk to your GP or health professional about your own body.
Source: ABC News, 2026-02-28
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